Nissan - NCAA Activation
My roles in the project: digital art direction.
The goal was to increase engagement during NCAA events in Houston and Dallas while highlighting the Nissan Ariya. A layered digital system was added to a buzzer-beater physical activation, combining two large vertical mascot-driven screens with three horizontal screens displaying timers and gameplay animations.
A modern-retro visual language ensured alignment with Nissan’s brand while creating a cohesive, high-energy live event experience.
Inspired by the Nissan Ariya, the creative leaned into basketball lingo and electric energy, sparking playful puns that kept the activation buzzing.
ECD: Brian Pettit
ACD: Liz Ha
Digital Art Director: Maayan Haim
Motion graphics: Amber Webster, Amber Klootwyk
Editors: Dorian Glindo, Eric Eberhardt
ACD: Liz Ha
Digital Art Director: Maayan Haim
Motion graphics: Amber Webster, Amber Klootwyk
Editors: Dorian Glindo, Eric Eberhardt
