T-Mobile x Razr+
My roles in the project: art direction, photography, editing.
Designed a nostalgia-driven launch kit for the T-Mobile x Razr collaboration, built to spark public excitement and celebrate the return of the iconic 2005 flip-phone era.
The creative concept extended across the full kit system, from packaging design to curated contents, anchored in early-2000s visual language and pop-culture cues. A throwback photoshoot brought the story to life, capturing the energy of the collab and delivering a bold, Y2K-inspired reveal.
#y2magenta
Watch the press release here
The creative concept extended across the full kit system, from packaging design to curated contents, anchored in early-2000s visual language and pop-culture cues. A throwback photoshoot brought the story to life, capturing the energy of the collab and delivering a bold, Y2K-inspired reveal.
#y2magenta
Watch the press release here
ECD: Ted Sabarese
CD: Sam Hardy
Art Director: Maayan Haim
Designer: Jackie Hahn, James Patten
Producer: Meme Ellis, Sonia Yoon
CD: Sam Hardy
Art Director: Maayan Haim
Designer: Jackie Hahn, James Patten
Producer: Meme Ellis, Sonia Yoon
