Bendix arena (Powered by Xfinity)-
Space Design
Space Design
My role in the project: art direction.
Bendix Arena partnered with Xfinity to create an esports arena and gaming center. We developed a brand identity that brought both brands together and connected with the gaming community.
I led the art direction and space design, translating the identity into an immersive environment where gamers can play, compete, and connect.
ECD: Tony Petrucci
CD: Greg Daiker
Art Director: Maayan Haim
Designer: Mario Hixon, Stephen Guma
CD: Greg Daiker
Art Director: Maayan Haim
Designer: Mario Hixon, Stephen Guma
