Client: Xfinity X Bendix arena
My role: Art direction

We crafted a brand identity that seamlessly integrates the essence of Xfinity and Bendix Arena while resonating profoundly with the vibrant e-sports community. From the inception of this collaboration, we embarked on a creative odyssey, harnessing the power of design to breathe life into their vision.
I had the privilege of envisioning and designing an awe-inspiring e-sports arena and gaming center that serves as the beating heart of this venture. From conceptualization to realization, our team poured boundless creativity and expertise into crafting an immersive space where gamers can gather and forge unforgettable memories.

This project was part of my work at GMR marketing

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