The shop was designed around the idea that everyone can impact the environment, so it's better to fix an existing floaty than go and get a new one.
![](https://cdn.myportfolio.com/019ed376-a704-4d6b-b349-3d987559f534/a3513700-0715-48a7-a4d5-375adb8f8de3_rw_1920.jpg?h=156b6825360d3a9b0a128299cf68f8ed)
Crown Social already had all of their social media assets and visuals, including photos of the products and the team.
I used the colors from the photoshoot set to create a fun vintage color pallet that has touches of nostalgia in it.
![](https://cdn.myportfolio.com/019ed376-a704-4d6b-b349-3d987559f534/66d4634b-2fd9-4c22-9500-f8d0771fd722_rw_1920.png?h=ca49f1c290707c0e1e928241bdf5822f)
The cursor design was inspired by the huge inflatable flamingo from the photoshoot,
![](https://cdn.myportfolio.com/019ed376-a704-4d6b-b349-3d987559f534/0d1a4e6c-7b12-41f6-b22a-d3c9c5c26b34_rw_600.png?h=a47510450cdf5d09cfb72c3d014f5933)
![](https://cdn.myportfolio.com/019ed376-a704-4d6b-b349-3d987559f534/c0d191fd-437c-41c1-80f1-30c7c9ee5cc7_rw_1200.gif?h=c252f627c028e41ec6f7d9e6085838c7)
The images from the photoshoot were also used to create stickers and gifs to post on social media, to create more brand awareness.
![](https://cdn.myportfolio.com/019ed376-a704-4d6b-b349-3d987559f534/03714cb7-90ba-4ce6-a93f-5211fb408e32_rw_600.gif?h=ad6df8251e0603e32fe3661845b401ac)
![](https://cdn.myportfolio.com/019ed376-a704-4d6b-b349-3d987559f534/450c0aeb-3d51-480d-a10b-0ea5b2e4bfcc_rw_1200.png?h=9ac6bf8a63c3c04796967399e8ed5278)
The website was designed to give a fun and engaging experience and it focuses on the environmental impact the buyer has when choosing to repair their floatie instead of buying a new one.
![](https://cdn.myportfolio.com/019ed376-a704-4d6b-b349-3d987559f534/5f5e842f-0abe-436b-a022-58418f5af7df_rw_1200.png?h=2fb38ad011b8bf3e31b10f03c0383130)
![](https://cdn.myportfolio.com/019ed376-a704-4d6b-b349-3d987559f534/a2073c18-4d91-4efe-9acb-b51419352a77_rw_1200.gif?h=b65d8719322daca9ecc74e6b74558849)
![](https://cdn.myportfolio.com/019ed376-a704-4d6b-b349-3d987559f534/de96b846-b47c-4d80-b14c-f9d82afb31ce_rw_1200.gif?h=93dd08d9c1cfd6866bc9e9fa05ee0b53)