The shop was designed around the idea that everyone can impact the environment, so it's better to fix an existing floaty than go and get a new one.
Crown Social already had all of their social media assets and visuals, including photos of the products and the team.
I used the colors from the photoshoot set to create a fun vintage color pallet that has touches of nostalgia in it.
The cursor design was inspired by the huge inflatable flamingo from the photoshoot,
The images from the photoshoot were also used to create stickers and gifs to post on social media, to create more brand awareness.
The website was designed to give a fun and engaging experience and it focuses on the environmental impact the buyer has when choosing to repair their floatie instead of buying a new one.
