Client: Fun Wine
My role: UX/UI design
My role: UX/UI design
![](https://cdn.myportfolio.com/019ed376-a704-4d6b-b349-3d987559f534/ef9de958-59b2-41c5-b688-daca979f6a69_rw_1920.png?h=808ee3ea36aa3810b8742a43765a371f)
Fun Wine is an international company that produces alcoholic wine beverages. They're based in sunny Miami.
Fun Wine asked for a new website design that would reflect the colorful, unique, hip vibe of its products and Miami.
![](https://cdn.myportfolio.com/019ed376-a704-4d6b-b349-3d987559f534/e8812afb-3dd1-4d7f-bca5-a3518a8e4d21_rw_1920.png?h=1f8e34acb6abeaff39c693b7d4abb4c1)
![](https://cdn.myportfolio.com/019ed376-a704-4d6b-b349-3d987559f534/619d9784-f471-4b71-af21-8b08e7149870_rw_1920.png?h=b1eb090e59024f7713716d423a0f5e82)
![](https://cdn.myportfolio.com/019ed376-a704-4d6b-b349-3d987559f534/eade9853-439e-4b1d-abc3-ba28b7ee01bc_rw_1920.gif?h=8cb5b05d069daf1456a5829877bf5048)
Challenges
The client asked for a specific color scheme so the biggest challenge was combining the colors along with the very colorful products and visuals.
The client asked for a specific color scheme so the biggest challenge was combining the colors along with the very colorful products and visuals.
RESULT
Re-design decreased bounce rate by 43%, increased conversions by 11%
![](https://cdn.myportfolio.com/019ed376-a704-4d6b-b349-3d987559f534/9faf7e49-98aa-413f-b45d-ee40eba2ac82_rw_1200.png?h=063c842582f792cf6e3ccf4de2499cf5)
![](https://cdn.myportfolio.com/019ed376-a704-4d6b-b349-3d987559f534/16d62123-af6d-4d72-8b8b-97a3e95eda56_rw_1200.gif?h=047c16b442c9d134e8ad00c30bf4ad37)
![](https://cdn.myportfolio.com/019ed376-a704-4d6b-b349-3d987559f534/1d5aeb02-78f2-4697-9b0c-93222dfaa873_rw_1920.png?h=2b0bd1dbe83b1f5d79e3053d550f2d5a)
![](https://cdn.myportfolio.com/019ed376-a704-4d6b-b349-3d987559f534/6fb303af-45ef-4755-acde-df8b6cad8285_rw_1920.gif?h=6ae1f8a65655b37d72923e91ceb578e2)
Photo by Jason Briscoe on Unsplash, Photo by Guzmán Barquín on Unsplash, Photo by Ryan Spencer on Unsplash, Photo by Alex Perez on Unsplash