Website Re-design for Fun Wine
Who
Fun Wine is an international company, producing low alcohol wine beverages.
They're based in sunny Miami.

Why
Fun Wine asked for a new website design that will reflect their colorful,unique, hip vibe of their products as well as Miami.

How
*Conducted a competitors analyses to decide on the design direction

*Created an inspiration board with Miami's iconic elements such as Art Deco style buildings, palm trees, beautiful beaches and neon signs.

*Chose fonts to match the brand's cool vibe.

*Cropped elements from the bottles' design and added them to the website design.

*Added hover animations to create a fun experience for the users.
Challenges
The client asked for a specific color scheme so the biggest challenge was combining the colors along with the very colorful products and visuals.

RESULT
Re-design decreased bounce rate by 43%, increased conversions by 11%

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