Who
Fun Wine is an international company, producing low alcohol wine beverages. They're based in sunny Miami.
Fun Wine is an international company, producing low alcohol wine beverages. They're based in sunny Miami.
Why
Fun Wine asked for a new website design that will reflect their colorful,unique, hip vibe of their products as well as Miami.
Fun Wine asked for a new website design that will reflect their colorful,unique, hip vibe of their products as well as Miami.
How
*Conducted a competitors analyses to decide on the design direction
*Created an inspiration board with Miami's iconic elements such as Art Deco style buildings, palm trees, beautiful beaches and neon signs.
*Chose fonts to match the brand's cool vibe.
*Cropped elements from the bottles' design and added them to the website design.
*Added hover animations to create a fun experience for the users.
Challenges
The client asked for a specific color scheme so the biggest challenge was combining the colors along with the very colorful products and visuals.
The client asked for a specific color scheme so the biggest challenge was combining the colors along with the very colorful products and visuals.
RESULT
Re-design decreased bounce rate by 43%, increased conversions by 11%
Photo by Jason Briscoe on Unsplash, Photo by Guzmán Barquín on Unsplash, Photo by Ryan Spencer on Unsplash, Photo by Alex Perez on Unsplash
